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The Brave browser is out of beta, meaning its users now have access to a full, stable release of the privacy-focused browser. The company also confirmed that it had reached nine million monthly active users. The war for browser users has been fought for more than a decade. What are Brave’s chances of beating out the competition?
The nine million figure puts Brave in the position of being one of the most-used crypto-related projects. Of course, Brave isn’t a pure crypto or blockchain project. Anyone can download and use the Brave browser without needing to buy Basic Attention Token, the native currency of the platform. In that respect, Brave is competing for users with other browsers: Google Chrome, Safari, Firefox, and the rest.
Let’s be clear — even with 9 million users, Brave has a long way to go before it can stand on even footing with the competition. For example, Firefox has around 4.3 percent of the market, which amounts to around 250 million monthly active desktop users.
Brave is taking the privacy model one step further. Whereas Google has made billions by monetizing user data through advertising, the Brave model is to disintermediate online ads. Brave users can choose whether or not they want to watch adverts and, if they opt in, they earn BAT as a reward. They can also use these BAT to reward publishers of sites they enjoy.
Brave is evidently growing fast as the recently-reported 9 million monthly active users is up a million from the figures it reported in October. This rapid growth appears to imply that Brave is well on its way to becoming a serious competitor in the browser market.
The company has also previously stated its commitment to ensuring it maintains appeal to a broad base — beyond the purely privacy-minded user. It’s this broad appeal that will ultimately determine if it can outpace the competition to become a serious rival to the dominance of Google Chrome.
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